The endless hype turned out to be a double-edged sword for Apple however; it raised expectations too high. When the curtains were pulled off the new iPad yesterday at Apple’s keynote, it was immediately (and largely) criticized by many. And in my opinion, rightfully so. The device isn’t ambitious enough, the cost is too high, and in the end, it just doesn’t fit in well with all the other gadgets people already enjoy using. Here’s everything that I think is wrong with the iPad, and why it is already destined for failure.