
I’m not a frequent visitor of IGN – I actually rarely visit the site at all, except to do occasional product research (for buying and discussion), or to see what score they gave the latest, hottest game. Years ago I used to be a more avid reader of IGN, but something always bugged me, even in those early days when the site was still finding its stride – the ad content.
And I’m not talking about those full screen ads that come up in between links. I’m talking about the presence of ads for rival products on review pages, the whole site conversion ads, and the effects of these ad campaigns on the objectiveness of the site’s content. These things trouble me greatly.
Before I venture further down the rabbit hole, let me say this: I know there is no such thing as a completely objective review. We all have our personal biases, weak and strong, towards people, companies, places, things, etc. and I both understand and acknowledge this. My commentary here, however, is about how advertising dollars can take people beyond objectivity, and how quickly integrity is lost when this happens.
Let’s also do a quick poll before the festivities start:
In order to make my case, I’ve brought along a few examples of how corrupt online journalism actually is. These exhibits have left me shaking my head, nearly to the point of injury, so take care to rest your neck now and then if you need to.
Rotten Apple
It’s actually quite unfair for me to mention IGN singularly at the outset of this article, when the greatest offender I’ve seen thus far is CNET, and it’s stable of websites. In fact, one of the worst examples of dirty advertising and its ability to make me question the veracity of the hosting site isn’t even a games-oriented website; good old CNET.com was gracious enough to provide.
I present to you Exhibit A, the “Don’t Give Up On Vista” ad that Apple ran on this page, CNET’s Windows Vista landing zone.
Yeah, it’s kind of amusing. But on a site that purports to be an authority on fair, unbiased tech reviews, it’s alarming. How can I expect a fair look at Windows Vista when CNET frames their space in a competitor’s advertisement? ‘Childish’ and ‘irresponsible’ are all I can say about this.
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